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Sigrid interview: 'Making pop is like a treasure hunt'

“Writing a good pop tune is difficult,” says Sigrid, the Norwegian pop star who’s just won the BBC’s Sound of 2018. “It’s a challenge, but it’s a good one – and when you find that one brilliant hook, it’s the best feeling.” The 21-year-old only started writing music four years ago, when her brother – who’s also a musician – invited her to play a show with him, on the condition she stopped playing Adele covers. “I guess he figured out I had something in me, and I just needed…

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Sigrid: Norwegian pop star wins BBC Sound of 2018

Media playback is unsupported on your device Norwegian pop singer Sigrid has won BBC Music’s Sound of 2018, which aims to showcase the most exciting new music for the year ahead. Aged just 21, she is one of the youngest ever artists to receive the honour – beaten only by Adele, who was 19 when she topped the 2008 list. “It’s a huge honour,” she told the BBC. “I don’t know how to explain it.” Influenced by Lorde, Robyn and Joni Mitchell, the star has become known for catchy, quirky…

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