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EA Remains Committed to Microtransactions, and That’s Partially Our Fault

This site may earn affiliate commissions from the links on this page. Terms of use. Game publisher Electronic Arts took it on the chin late last year when fans vehemently objected to the use of microtransactions in Star Wars Battlefront II. The backlash was so bad EA temporarily removed paid purchases from the game in order to retool the system, but gamers and even lawmakers are concerned about how these paid features are implemented across the industry. EA has reaffirmed its commitment to microtransactions, though. In its recent investment call,…

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Gaming 

EA May Permanently Dump Battlefront II Microtransactions

This site may earn affiliate commissions from the links on this page. Terms of use. EA’s entire corporate response to the Battlefront II controversy should be taught in future marketing and corporate communication classes as an example of how to never handle a problem. The company ignored increasingly angry player feedback, poor reviews, and mathematical analysis of its own microtransaction-fueled, pay-to-win progression system. Even EA’s decision to remove MTX just hours before the game launched was reportedly driven by a phone call from Disney, as opposed to EA CFO Blake…

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Gaming 

Activision Patents System to Make Microtransactions Even More Obnoxious

This site may earn affiliate commissions from the links on this page. Terms of use. Years ago, you would buy a game for an agreed upon amount of money, and that was the end of the transaction. Then, horse armor happened. Paid downloadable content (or “microtransactions”) has only gotten more popular in the games industry since then, culminating in the current raft of free-to-play and heavily monetized “premium” games. The now-common “loot boxes” might not be the ultimate form of microtransactions. Activision has been granted a patent for a system…

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