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News: Thomas Cook to establish new Spanish airline

Thomas Cook will set up a new airline based in Palma de Majorca, Spain. The tour operator hopes the move will lower costs at a time of tough conditions in the European short-haul market. Flights are due to launch in early 2018 with at least three Airbus A320s, which were previously flying for the group’s Belgian airline. The Majorca aircraft, which fly under a Spanish operating licence, will also be used for Thomas Cook’s other airlines, according to seasonal demand. Some staff will be on seasonal contracts. “The new airline…

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Apple's Tim Cook prefers augmented reality to VR

Media playback is unsupported on your device Apple’s chief executive has suggested he is not very enthusiastic about virtual reality. Tim Cook said that he felt that the technology could isolate users and voiced a preference for augmented reality instead. AR involves mixing graphics and real-world views together rather than solely filling a person’s view with computer-generated images. One expert suggested Mr Cook’s view was becoming more popular in tech circles. Mr Cook expressed his opinion at an event hosted by the University of Oxford, in response to a student’s…

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News: Singapore Tourism Board signs partnership with Thomas Cook Group

Singapore Tourism Board and Thomas Cook Group have signed a memorandum of understanding to cover cooperative marketing campaigns, trade engagements and public relations activities. This is the first deal between the two organisations and it will be effective from October for a period of three years until 2020. Under the deal, STB and Thomas Cook will collaborate to promote Singapore as a tourism destination, position it as a must-visit destination in Asia, and encourage tourists to stay longer in the city-state. It will cover a series of joint activities including…

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News: Thomas Cook seeks to expand own-brand hotel options with LEMY deal

Thomas Cook has entered into a strategic partnership with LMEY Investments, a Swiss-based hotel property development company, to develop and grow Thomas Cook’s own-brand hotel portfolio. As part of the new partnership, Thomas Cook has acquired from LMEY a 42 per cent stake in Aldiana, a premium club and activity-focused tour operator and hotel management company based in Germany. Aldiana currently operates eight club resorts located in Spain, Greece, Cyprus, Tunisia and Austria, with plans to open another four resorts over the next two years. Following the acquisition, Aldiana will…

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News: Jerusalem Development Authority partners with Thomas Cook for new campaign

Today The Jerusalem Development Authority has announced a marketing collaboration with Thomas Cook, promoting the destination across Europe. The partnership aims to bring about global exposure to the historical city of Jerusalem, and increase visitation by showcasing the city’s many delights across Thomas Cook’s multi-channel media offering. The tour operator has enlisted its agency 1841 to lead the campaign’s creative and content strategy. Modern Ancient Life will be a fully integrated, multi-market campaign that promotes a modern and vibrant city emerging from its ancient and ever-present history. Mixologists, bakers, artists,…

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