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Apple's Tim Cook prefers augmented reality to VR

Media playback is unsupported on your device Apple’s chief executive has suggested he is not very enthusiastic about virtual reality. Tim Cook said that he felt that the technology could isolate users and voiced a preference for augmented reality instead. AR involves mixing graphics and real-world views together rather than solely filling a person’s view with computer-generated images. One expert suggested Mr Cook’s view was becoming more popular in tech circles. Mr Cook expressed his opinion at an event hosted by the University of Oxford, in response to a student’s…

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Five Augmented Reality Experiences That Bring Museum Exhibits to Life

Imagine being surrounded by a world of ghosts, things that aren’t there unless you look hard enough, and in the right way. With augmented reality technology, that’s possible—and museums are using it to their advantage. With augmented reality, museums are superimposing ther virtual world right over what’s actually in front of you, bringing exhibits and artifacts to life in new ways. These five spots are great examples of how augmented reality is enhancing the museum experience. National Museum of Singapore, Singapore The “Story of the Forest” art installation. (Choo Yut Shing) If you…

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What Is Mixed Reality, and Can It Take Augmented Reality Mainstream?

The term “mixed reality” has been thrown about a lot as of late, but pinning down a precise definition has proven elusive. After spending the day at Stanford University’s SCIEN-hosted workshop, which was full of augmented reality (AR) and mixed reality (MR) luminaries, it appears the one thing everyone can agree on is there isn’t a standard definition for either term. Let’s see if we can do a bit better. AR now covers a broad spectrum, from Instagram Stickers and Pokemon Go, to sophisticated onsite walkthroughs of rooms of virtual…

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